📚 Market Segmentation

Books with market segmentation on their catalogue record, first published between 1977 and 2017, ordered by how many editions are in print.

Below are the 30 works carrying the subject market segmentation in the Open Library catalogue with the most editions in print, out of the 392 works the catalogue holds under that subject. Author and first year are as the record states them; a missing year means the record does not carry one, not that the book is undated. Novels set in the subject are left out, because a list of historical fiction is not a list of history. Where one author dominates the reprint counts, no more than two of their titles appear.

Cover	Title	Author	First published	Editions
	The Long Tail	Chris Anderson	2006	22
	Handbook of Market Segmentation	Art Weinstein	2004	9
	Internal Marketing	Richard Varey	2000	8
	Market segmentation	Art Weinstein	1986	7
	The discipline of market leaders	Michael Treacy	1995	7
	Enterprise one to one	Don Peppers	1996	7
	How consumers pick a hotel	Dennis J. Cahill	1997	6
	Positioning for architecture and design firms	Jack Reigle	2011	6
	Radios Niche Marketing Revolution FutureSell	Ashley Herweg	1997	5
	Successful large account management	Miller, Robert B.	1991	4
	The one to one future	Don Peppers	1993	4
	Market segmentation	McDonald, Malcolm.	1995	4
	Managerial aspects of market structure analysis and market maps	Pessemier, Edgar A.	1977	3
	Segmenting the industrial market	Thomas V. Bonoma	1983	3
	The spider principle	Ian Linton	1993	3
	Markets from Networks	Harrison C. White	2001	3
	The nature of marketing	Chuck Brymer	2008	3
	The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader	W. Chan Kim	2017	3
	Market segmentation	Frederick W. Winter	1979	2
	Market segmentation for recreation, parks, and tourism administration	Timothy D. Schroeder	1987	2
	Strategische Marktforschung mittels kohortenanalytischer Designs	Konrad Wessner	1989	2
	Beyond mind games	Rebecca Piirto	1991	2
	Segmenting the mature market	Carol M. Morgan	1993	2
	Multicultural Marketing	Marlene L. Rossman	1994	2
	Style investing	Bernstein, Richard	1995	2
	Niche Markets and Rural Development	Organisation for Economic Co-operation and Development	1995	2
	The great tween buying machine	David L. Siegel	2001	2
	Blue ocean strategy	W. Chan Kim	2005	2
	Bueno, bonito y barato	Rolando Arellano	2007	2
	Aesthetics in marketing	Rajat K. Baisya	2008	2

List built from Open Library (CC0 metadata) · retrieved 24 Oct 2026 UTC · capped at 30 works per subject.

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MarketingMarketing - GeneralMarketing ChannelsMarketing ResearchMartial ArtsMarxian Economics

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