📚 Marketing Research

Books with marketing research on their catalogue record, first published between 1921 and 2017, ordered by how many editions are in print.

Below are the 30 works carrying the subject marketing research in the Open Library catalogue with the most editions in print, out of the 3,163 works the catalogue holds under that subject. Author and first year are as the record states them; a missing year means the record does not carry one, not that the book is undated. Novels set in the subject are left out, because a list of historical fiction is not a list of history. Where one author dominates the reprint counts, no more than two of their titles appear.

Cover	Title	Author	First published	Editions
	Marketing research	Naresh K. Malhotra	1993	23
	Review of Marketing Research	Naresh Malhotra	2017	20
	Marketing metrics	Paul Farris	2007	18
	Marketing research	Gilbert A. Churchill	1976	16
	Marketing research	David A. Aaker	1980	15
	Basic marketing research	Naresh K. Malhotra	2001	15
	Strategic market management	David A. Aaker	1984	14
	Why We Buy	Paco Underhill	1999	14
	Biology for beginners	Truman Jesse Moon	1921	13
	Research in Marketing	Jagdish N. Sheth	1978	12
	Consumer behavior	James F. Engel	1968	11
	Marketing research	Harper W. Boyd	1964	10
	Marketing research	Donald S. Tull	1976	10
	Business research methods	William G. Zikmund	1984	10
	Basic marketing research	Gilbert A. Churchill	1987	10
	Marketing Research Essentials	Carl McDaniel	2003	10
	The handbook of market intelligence	Hans Hedin	2011	10
	Essentials of marketing research	William G. Zikmund	1999	9
	Influencer marketing	Duncan Brown	2008	9
	Marketing research	Thomas C. Kinnear	1979	8
	Understanding Customers	Chris Rice	2010	8
	A Concise Guide to Market Research	Erik Mooi	2011	8
	Research for marketing decisions	Paul E. Green	1966	7
	Marketing research	A. Parasuraman	1986	7
	Marketing Research	Carl McDaniel	2001	7
	CIM Coursebook 08/09 Marketing Research and Information	Matthew Housden	2008	7
	Statistics for marketing and consumer research	Mario Mazzocchi	2008	7
	Marketing analytics	Mike Grigsby	2015	7
	Consumer behavior	Roger D. Blackwell	1968	6
	Consumer behavior	James F. Engel	1968	6

List built from Open Library (CC0 metadata) · retrieved 24 Oct 2026 UTC · capped at 30 works per subject.

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