📚 Marketing - General

Books with marketing - general on their catalogue record, first published between 1955 and 2008, ordered by how many editions are in print.

Below are the 30 works carrying the subject marketing - general in the Open Library catalogue with the most editions in print, out of the 1,060 works the catalogue holds under that subject. Author and first year are as the record states them; a missing year means the record does not carry one, not that the book is undated. Novels set in the subject are left out, because a list of historical fiction is not a list of history. Where one author dominates the reprint counts, no more than two of their titles appear.

Cover	Title	Author	First published	Editions
	Basic Marketing Case Book	E. Jerome McCarthy	1960	26
	Advertising Media Planning	Larry D. Kelley	2003	22
	Strategic sport marketing	David Shilbury	1998	21
	Essentials of Marketing	William D. Perreault	1996	17
	Contemporary Marketing	Louis E. Boone	1974	16
	Marketing	Roger A. Kerin	2002	16
	Marketing	Michael R. Solomon	1996	14
	Marketing research for managers	Sunny Crouch	1984	13
	Selling	Roger Ditzenberger	1981	12
	Strategic marketing	David W. Cravens	1982	10
	Marketing strategy	Orville C. Walker	1991	10
	Personal influence	Elihu Katz	1955	7
	Sales promotion essentials	Don E. Schultz	1982	7
	Franchising for dummies	R. David Thomas	2000	7
	Marketing	G. B. Giles	1969	6
	Marketing for tourism	J. Christopher Holloway	1988	6
	Selling and sales management	David Jobber	1994	6
	Taking the fear out of data analysis	Adamantios Diamantopoulos	1997	6
	Marketing strategy	O. C. Ferrell	2002	6
	Where's your wow?	Robyn Freedman Spizman	2008	6
	Marketing	Geoffrey Lancaster	1995	5
	International marketing strategy	Isobel Doole	1996	5
	Market segmentation	Michel Wedel	1997	5
	Brand leadership	David A. Aaker	2000	5
	Network marketing for dummies	Zig Ziglar	2001	5
	Brands and branding	Rita Clifton	2003	5
	Cases and problems in contemporary retailing	Joseph Barry Mason	1982	4
	High probability selling	Jacques Werth	1992	4
	Creating customer value through strategic marketing planning	E. J. Nijssen	2000	4
	The complete idiot's guide to guerrilla marketing	Susan M. Drake	2008	4

List built from Open Library (CC0 metadata) · retrieved 24 Oct 2026 UTC · capped at 30 works per subject.

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Marketing ChannelsMarketing ResearchMartial ArtsMarxian EconomicsMarxismMass Media

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