📚 Marketing

30 works · ordered by editions in print

Books with marketing on their catalogue record, first published between 1900 and 2016, ordered by how many editions are in print.

Below are the 30 works carrying the subject marketing in the Open Library catalogue with the most editions in print, out of the 82,185 works the catalogue holds under that subject. Author and first year are as the record states them; a missing year means the record does not carry one, not that the book is undated. Novels set in the subject are left out, because a list of historical fiction is not a list of history. Where one author dominates the reprint counts, no more than two of their titles appear.

Title	Author	First published	Editions
Principles of marketing	Philip Kotler	1980	76
Marketing management	Philip Kotler	1973	66
Marketing	William M. Pride	1900	37
International marketing	Sak Onkvisit	1989	27
Basic Marketing Case Book	E. Jerome McCarthy	1960	26
Consumer behavior	Leon G. Schiffman	1978	25
E-marketing	Judy Strauss	2002	24
Marketing research	Naresh K. Malhotra	1993	23
The Long Tail	Chris Anderson	2006	22
Marketing	Gary Armstrong	1993	19
Purple Cow	Seth Godin	2002	18
Essentials of Marketing	William D. Perreault	1996	17
Marketing research	Gilbert A. Churchill	1976	16
Marketing	Roger A. Kerin	2002	16
Designing brand identity	Alina Wheeler	2008	16
Global Marketing	Johny K. Johansson	1996	15
Destination Marketing	Steven Pike	2012	15
Fundamentals of marketing	Stanton, William J.	1964	14
Marketing channels	Bert Rosenbloom	1978	14
Strategic market management	David A. Aaker	1984	14
The Strategy and Tactics of Pricing	Thomas T. Nagle	1987	14
Marketing strategy	Paul Fifield	1992	14
Marketing	Michael R. Solomon	1996	14
Marketing	Joel R. Evans	1982	13
The personal MBA	Josh Kaufman	2010	12
Chaos monkeys	Antonio Garcia Martinez	2016	12
Consumer behavior	James F. Engel	1968	11
Everybody Writes	Ann Handley	2014	11
Strategic marketing	David W. Cravens	1982	10
Marketing communications	Chris Fill	1995	10

List built from Open Library (CC0 metadata) · retrieved 24 Oct 2026 UTC · capped at 30 works per subject.

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Marketing - General Marketing Channels Marketing Research Martial Arts Marxian Economics Marxism

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