📖 A brand-switching model with implications for marketing strategies

Author

Richard Colombo

First published

1987

Editions in the catalogue

3

Catalogue id

OL10299366W

This is a library's record of the work, not a copy of it: everything above is what the Open Library entry states, and the numbers are the catalogue's own. No book text is reproduced here, and the cover, when one appears, is linked from the Internet Archive's own image service rather than copied onto this site.

What the catalogue tags it with

Brand ChoiceMathematical ModelsManagementMarketing

On our lists

This work appears on Brand Choice.

Metadata from Open Library (CC0) · retrieved 24 Oct 2026 UTC.