📚 Brand Choice

Books with brand choice on their catalogue record, first published between 1970 and 2011, ordered by how many editions are in print.

Below are the 30 works carrying the subject brand choice in the Open Library catalogue with the most editions in print, out of the 219 works the catalogue holds under that subject. Author and first year are as the record states them; a missing year means the record does not carry one, not that the book is undated. Novels set in the subject are left out, because a list of historical fiction is not a list of history. Where one author dominates the reprint counts, no more than two of their titles appear.

Cover	Title	Author	First published	Editions
	Brandwashed	Martin Lindstrom	2011	9
	Creating images and the psychology of marketing communication	Lynn R. Kahle	2006	8
	Brand Failures	Matt Haig	2003	7
	Handbook of brand relationships	Deborah J. MacInnis	2009	6
	Experience the Message	Max Lenderman	2005	5
	Managing brand equity	Eliot Maltz	1991	4
	How Americans Can Buy American	Roger Simmermaker	1996	4
	Brand Hijack	Alex Wipperfurth	2005	4
	The behavioral economics of brand choice	Gordon R. Foxall	2007	4
	The structure and discriminant power of attitudes	Yvan Allaire	1970	3
	A brand-switching model with implications for marketing strategies	Richard Colombo	1987	3
	Predicting post-advertisement attitudes	Debra Lynn Stephens	1992	3
	National brand and store brand price competition	Raj Sethuraman	1995	3
	What makes consumers pay more for national brands than for store brands	Raj Sethuraman	2000	3
	Beyond Branding	Nicholas Ind	2004	3
	Brand loyalty	Jacob Jacoby	1978	2
	Allison and Uhl revisited	Kenneth P. Uhl	1979	2
	On the reliability and predictive validity of purchase intention measures	Manohar U. Kalwani	1981	2
	Modeling inertia and variety-seeking tendencies in brand choice behavior	Kapil Bawa	1984	2
	Investigation of price and similarity factors in a choice model	Kishore Pasumarty	1984	2
	Advertising, brands and markets	M. J. Waterson	1984	2
	Measuring variety-seeking and reinforcement behaviors using panel data	Barbara E. Kahn	1985	2
	An integrated model of interpurchase time, brandchoice and purchase quantity	Sunil Gupta	1987	2
	Die Verarbeitung von Preisinformationen durch Konsumenten	Christian Hay	1987	2
	Determining inter-brand substitutability through survey measurement of consumer preference structures	Randolph E Bucklin	1991	2
	Determining inter-brand substitutability through survey measurement of consumer preference structures	Randolph E. Bucklin	1991	2
	Measuring consumer perceptions of brand quality with scanner data	Wagner A. Kamakura	1991	2
	Determining the order and direction of multiple brand extensions	Niraj Dawar	1992	2
	Competition when consumers have switching costs	Paul Klemperer	1992	2
	The effect of marketplace factors on private label penetration in grocery products	Rajagopalan Sethuraman	1992	2

List built from Open Library (CC0 metadata) · retrieved 24 Oct 2026 UTC · capped at 30 works per subject.

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